Survey: Have you ever used a real estate coach?

July 13, 2026 - 23:00

The real estate industry is known for its high stakes, fierce competition, and constant market shifts. Many agents, whether new to the field or seasoned veterans, turn to outside help to sharpen their skills. But just how common is it to hire a professional coach or enroll in a formal coaching program?

We want to hear from you. A new survey asks agents and brokers a simple but revealing question: Have you ever used a real estate coach? If you have, the follow-up is just as important: Why did you decide to hire one?

The reasons can vary widely. Some agents seek accountability and structure, especially when working independently. Others want to refine their negotiation tactics, master lead generation, or break through a plateau in their income. For many, a coach provides an objective perspective that a managing broker or colleague simply cannot offer.

On the other hand, some professionals have never used a coach. They might rely on in-house training, mentorship from peers, or self-guided learning. The survey aims to uncover the real numbers behind these choices and what drives an agent to invest in coaching.

Your input will help paint a clearer picture of how real estate professionals approach their own development. Whether you have a coach, had one in the past, or never felt the need, your experience matters. Share your story and let us know what worked for you.