Watch Unconventional Real Estate Investments: Masters in Business with Bob Moser

February 7, 2026 - 22:49

In a revealing discussion, Barry recently sat down with Bob Moser, Owner, Principal and CEO of Prime Group, to explore the often-overlooked corners of the real estate investment world. The conversation traced Moser's career journey before zeroing in on his strategic focus: unconventional property assets.

A significant portion of the dialogue centered on self-storage facilities, a sector Moser champions. He detailed how these assets have become a cornerstone of his portfolio, highlighting their resilience and unique demand drivers compared to traditional office or retail spaces. This emphasis on "non-traditional" real estate, he argued, is a vital component of a robust investment strategy, offering diversification and often counter-cyclical stability.

The pair also analyzed broader economic forces shaping the commercial landscape. Moser provided insight into how fluctuating interest rates directly impact capitalization rates and asset valuations across the board. Furthermore, he connected demographic trends, specifically the aging homeowner population, to shifting demands in commercial real estate, suggesting that such societal changes create both challenges and distinct opportunities for savvy investors looking beyond conventional property types.